Free of harsh foaming agents such as sodium lauryl sulfate (SLS) or triclosan
SLS is a foaming agent used in dish soaps, liquid laundry detergents, toilet-bowl cleaners, shampoos and in the majority of all toothpastes. It is an irritating substance and could be responsible for oral ulcerations. Triclosan is an antibacterial agent whose use has become widespread in toothpastes, cosmetics and plastics. It is suspected to interfere with hormone functions and can irritate the skin and the eyes. The American Medical Association recommends avoiding triclosan.

Improves teeth whiteness and gloss12
Nano medical hydroxyapatite is not an abrasive or whitening agent in the sense of scrubbing or bleaching the teeth. In fact, by providing minerals to repair surface crevices, it restores, smooths and gives translucency to the enamel, improving its gloss and true color.